At least once a year, I look back at the March 2013 Republican National Committee’s “Growth & Opportunity Project,” the party’s post-2012 “autopsy” examining why Republicans were falling behind in their battle against the Democrats.
“Falling behind?” you might ask, after seeing the GOP sweeps of 2014 and 2016 and Donald Trump’s victory. Yes. Barack Obama turned out to be a useful foil for Republicans, but the party continues to have fundamental flaws.
“Republicans have lost the popular vote in five of the last six presidential elections,” noted the report, which cited the success of GOP governors and concluded that the party’s “federal wing … is increasingly marginalizing itself.” In 2016, the number of popular-vote losses rose to six of the last seven presidential elections when Trump won the White House.
Focus groups found that the party was viewed as “scary” and “narrow-minded.” Young people, the report continued, increasingly saw the GOP “as totally intolerant of alternative points of view.”
The report, whose authors included former White House spokesman Ari Fleischer, Mississippi GOP national committeeman Henry Barbour, Jeb Bush adviser Sally Bradshaw and others, also warned that unless the party successfully appealed to ethnic minorities, the playing field would tilt “even more in the Democratic direction.”
Pushback
Naturally, conservatives from Michelle Malkin to Rush Limbaugh and the Tea Party Express immediately attacked the report’s recommendations and belittled the idea of compromise.
Those “Growth & Opportunity Project” warnings seem almost quaint now, with Trump in the White House. Tolerance and diversity are not exactly high priorities for this president, Republicans on Capitol Hill, or the party’s grassroots.
The wings of the party represented by the likes of Reps. Matt Gaetz of Florida and Louie Gohmert of Texas, Kentucky Sen. Rand Paul and White House senior adviser Stephen Miller and Fox News personality Sean Hannity are very much in control, and previously thoughtful Republicans clearly are afraid to challenge party orthodoxy articulated by the president and his Fox News enforcers.
Shortly after the 2016 election, I wrote a column in The Washington Post about the autopsy, musing about whether it was simply wrong.
I concluded that the RNC report was correct about the evolution of the electorate and the long-term challenges for the GOP, but its timing obviously was amiss. Clearly, Republicans were able to squeeze out one more victory by appealing to conservative whites, and nobody could be sure that Trump couldn’t do that again in 2020, especially with an economy growing and the nation at peace.
That might still work in 2020, but as a long-term strategy, it’s a loser.
Demographic disadvantage
Whites as a percentage of the electorate continue to slide, according to Roper Center data for 2000 and national exit polling in the last four presidential elections. Whites were 81% of the electorate in 2000, 77% in 2004, 74% in 2008, 72% in 2012 and 71% in 2016.
The white percentage of the electorate is crucial because over the past 20 years, Republican presidential nominees have won whites comfortably, while nonwhites have voted overwhelmingly Democratic.
In 2004, for example, in a close presidential contest, George W. Bush won whites by 17 points (58% to 41%), while John Kerry carried blacks by 77 points, Latinos by 9 points and Asian Americans by 12 points.
In 2016, Trump won whites by 20 points (57% to 37%), while Hillary Clinton won blacks by 81 points (89% to 8%) and Latinos and Asians by 38 points each (66% to 28% and 65% to 27%, respectively).
If the white percentage of the electorate slips even a point or two — and/or Trump’s margin among whites sinks at all — he’ll need to make up the difference by increasing his performance among nonwhite voters, quite a challenge.
Even leaving aside COVID-19 and the subsequent shock to the U.S. economy, the president faces an uphill climb given Democratic enthusiasm and questions about his appeal to suburban voters who backed him in 2016 but defected to Democratic candidates during the 2018 midterms.
The 2013 RNC autopsy is as relevant as it was seven years ago. If anything, the party is less willing to compromise and less appealing to young Americans and voters of color.
“The Republican Party needs to stop talking to itself,” then-RNC Chairman Reince Priebus said when the autopsy was released. That is still good advice today. But instead, the party has grown even more insular and less appealing to those not already committed to it.
That’s not a recipe for long-term political success as demographics change in the U.S.
Stuart Rothenberg writes for CQ Roll Call. Visit them at www.rollcall.com.
