The government isn’t the only one handing down stimulus packages: Mtn Dew is helping out, too, just in different terms.
The soda company recently announced its second outdoor stimulus program, “Get out and Do,” which is promising $1 million for sportsmen and women and some of the nonprofit groups in that realm.
The way it works is simple: Upload a screenshot or photo of your hunting/fishing license or other outdoor passes, see if you get a $25 reimbursement, and then choose to get a digital gift card or to donate that to the nonprofit of your choice.
One of those groups, Backcountry Hunters and Anglers, expects to see a solid sum of donations to help its mission of ensuring our outdoor heritage maintains through future generations by way of education and work on behalf of public lands and waters.
“The past year has shown us once again how important our public lands and waters are to finding solace and restoring our minds, bodies and souls,” BHA President and CEO Land Tawney said. “Thanks to [Mtn] Dew for realizing this, too, and for giving us an opportunity to support the places that are so vital to us as Americans. We all have hunting, fishing, boating, camping and other passes in our pockets. Let’s turn them into funds to fuel the BHA mission – and let’s speak up together as the voice for our public lands, waters and wildlife.”
Other organizations folks can donate to are Pheasants Forever, River Network, Outdoor Afro, Protect Our Winters, and Team Rubicon.
How much could BHA and the other organizations see? According to BHA Communications Director Katie McKalip, donations could be substantial.
“The generous amount that Mtn Dew is committing to this promotion could result in BHA (and the other nonprofits that are part of it) raising funds well into the six figures,” McKalip said. “It all depends on the generosity of the license holders who upload their licenses and then if they win, pass the money onward to BHA.”
McKalip notes that funds will also be used to better serve members.
“The money coming from this program would be helpful for BHA as our membership continues to grow and our organization looks to better serve those members,” she said. “Currently we are expanding capacity, especially in the form of field staff and chapter coordinators, and this funding would help us achieve our goals with more boots on the ground, public lands warriors.”
To enter, go to https://dewoutdoorstimulus.com and upload a photo of your 2020-21 license or recreational pass. You’re limited to one entry per day, and each upload isn’t a guaranteed win. The event runs for 12 weeks, and all rules and regulations can be found at MountainDEW.com/OutdoorStimulus.
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