Due to the COVID-19 pandemic, Visit Mountaineer Country Convention and Visitors Bureau (VMCCVB) has shifted its communication strategy to serve its partners and community. Most recently, the organization released a video, “Brighter Days,” as a response to the public health crisis and citizens’ inability to travel for nonessential purposes.
VMCCVB is using its destination marketing infrastructure to act as leaders in the region by providing positive and uplifting messaging, as well as valuable information and resources, to its audience. The process began with the launch of a Mountaineer Country Community Resource Guide, ongoing social media and email newsletter efforts, and the creation of the popular Visit Mountaineer Country Social Distance Guide, which have been well received by future visitors and locals alike. The newly created COVID-19 video is an added compliment to the collection of resources VMCCVB has shared.
At the end of the day, VMCCVB’s top priority is to offer support wherever possible and prepare to welcome travelers back to Mountaineer Country, and it would not be possible to do so without the donated support generously provided by VMCCVB’s agency of record, BlaineTurner Advertising (BTA). VMCCVB will continue to be a resource that will be well poised to help us all get back to life in Mountaineer Country soon.
To watch the “Brighter Days” video and access more COVID-19 information, go to VisitMountaineerCountry.com/Coronavirus.
Outdoor destinations in Mountaineer Country during COVID-19
Are you working from home and following CDC guidelines for social distancing, but also wondering how to stay balanced while we ride out the COVID-19 pandemic with minimal human contact? We get it! Here’s a few suggested outdoor destinations in the region to help you beat the boredom and de-stress, while also maintaining proper social distance:
-Coopers Rock State Forest
-Cheat Lake Park and Trail
-The Rail Trail
-Tygart Lake State Park
-Valley Falls State Park
-The West Virginia Botanic Garden
For more information, go to VisitMountaineerCountry.com/Coronavirus.
Share Photos with Us Using #VisitMountaineerCountry
How are you making the most of this time spent together in Mountaineer Country? We want to see! Inspire others with your creative social distancing outings, activities, and ways to support local businesses and the community by sharing your photos on social media, tagging @VisitMountaineerCountry, and using #VisitMountaineerCountry in the caption. That way, VMCCVB can view your amazing shots and ask for rights to your photo and share throughout its channels.
Stay connected and up-to-date with Mountaineer Country
For the latest updates and information related to COVID-19 in Mountaineer Country, regularly check VisitMountaineerCountry.com/Coronavirus, sign up for our e-newsletter at VisitMountaineerCountry.com, and follow @VisitMountaineerCountry on social media.
The Visit Mountaineer Country CVB strives to increase the tourism economy by marketing and selling the destination to our guests by “wowing” them and encouraging them to stay one more night and spend one more dollar.
