This is one in the 12 Days of Christmas series with The Salvation Army of North Central West Virginia. Articles run daily in The Dominion Post through Dec. 24.
The Salvation Army is the second most recognized brand in the world. The red shield is a symbol of respite, hope and peace for people around the world, regardless of race, religion, sexual preference or creed.
While the international brand carries through the Monongalia County community, many do not realize the Morgantown Corps is local. Beyond having a physical presence in the city, all aspects of the corps are 100% local to Morgantown. The corps has its own budget, supported by funds raised from local individuals and organizations, to help local families.
“The Salvation Army is different than many people believe,” said Advisory Board co-chair Jessica Kuehn Dunlevy. “It is a common thought that The Salvation Army has a financial support system that pulls from funds raised everywhere that a red shield is present; that just isn’t the case.
“The Morgantown Corps operates from funds generated through local fundraising efforts, and that money is kept local. Every dollar that comes from Morgantown supports Morgantown programs.”
This rule applies to all fundraising efforts, including the Red Kettle Campaign. About 86 cents of every dollar raised is invested directly back into services provided, retaining only 14 percent to cover utilities, salaries and other overhead costs.
“We strive to have the utmost donor integrity,” said Lt. Sheldon Greenland, Corps commanding officer. “No one who gives to The Salvation Army ever has to worry about where their donations are going — they are given locally and they stay local.”
For more information on how your donations are used by The Salvation Army, stop by the corps or call 304-296-3525.
