The People’s Republic of China is the land of opportunity for many American businesses, with its vast and fast-growing middle class. But doing business there often entails many compromises, some of them painful.
The potential for big profits in China is enough to persuade many U.S. businesses to park their principles at the departure gate. But this week, the National Basketball Association defied pressure from the Chinese government, businesses and fans to smack down a team executive who’d offended China with a politically charged tweet. Considering the stakes, that’s a brave move.
At issue is Houston Rockets general manager Daryl Morey’s declaration of support for Hong Kong’s pro-democracy protesters. The Rockets owner quickly distanced himself from his general manager, and superstar James Harden, who is a promoter for shoemaker Adidas in China, dutifully went before the cameras with teammate Russell Westbrook to say, “We apologize. You know, we love China. We love playing there …. They show us the most support and love.”
The NBA isn’t feeling a lot of that love, apparently because it stood up for Morey’s right to speak for himself — even as it emphasized that he wasn’t speaking for the league. “Values of equality, respect and freedom of expression have long defined the NBA — and will continue to do so,” Commissioner Adam Silver said Tuesday. “As an American-based basketball league operating globally, among our greatest contributions are these values of the game.”
Different viewpoints on issues are inevitable, Silver said, adding, “The NBA will not put itself in a position of regulating what players, employees and team owners say or will not say on these issues. We simply could not operate that way.”
That’s a principle worth sacrificing for. And it’s clear that the NBA will be sacrificing something. According to CNN, every one of the league’s official partners in China has cut ties with the NBA at least temporarily.
With millions of fans in China, the league is better situated than most U.S. enterprises to ride out this storm. Still, there are risks for the league. The NBA deserves credit for taking a stance in favor of Morey’s right to say things China doesn’t want him to say.
THIS EDITORIAL first appeared in the Los Angeles Times on Friday. This commentary should be considered another point of view and not necessarily the opinion or editorial policy of The Dominion Post.
